Privacy Policy

Last updated: 18.09.2025

Eferio (“we”, “our”, “us”) operates the website eferio.com (the “Website”), which is built and hosted on the HubSpot platform.
We respect your privacy and are committed to protecting your personal data in compliance with the General Data Protection Regulation (EU) 2016/679 (GDPR).

1. Data Controller

Eferio is the data controller of personal data collected through this Website.
Contact: info@eferio.com
Address: Flæsketorvet 68
1711 København V
Denmark

For questions about this policy or our data practices, please contact us at the email above.

2. Personal Data We Collect

When you interact with our HubSpot website, we may collect:

  • Contact details you submit in HubSpot forms (name, email, phone number, company, message).

  • Marketing preferences when you subscribe to newsletters or request content.

  • Website usage data, including IP address, browser type, device information, and pages visited. HubSpot uses cookies and similar technologies for analytics and to remember your preferences.

3. How We Use Your Personal Data

We process your personal data to:

  • Respond to your inquiries or requests.

  • Send you information or marketing communications you have opted in to receive.

  • Analyse website performance and improve user experience using HubSpot analytics tools.

  • Maintain website security and comply with legal obligations.

4. Legal Bases for Processing

Under GDPR we rely on:

  • Consent – for optional cookies, newsletter subscriptions and other marketing communications.

  • Legitimate interests – to maintain and improve our website and to respond to your requests.

  • Legal obligations – when we must keep records or share data with authorities.

5. Cookies and HubSpot Tracking

HubSpot sets cookies to track website usage, remember your preferences and provide analytics.
When you first visit the Website you will see a cookie consent banner allowing you to accept or manage your cookie preferences.
You can change or withdraw your consent at any time via the banner or your browser settings.

For details on HubSpot’s cookies, see HubSpot’s cookie information.

6. Sharing Your Data

We do not sell your personal data.
We may share it only with:

  • HubSpot, Inc. (our website hosting and marketing platform provider) and other trusted service providers acting as data processors under GDPR-compliant agreements.

  • Public authorities when required by law.

If HubSpot transfers personal data outside the European Economic Area, it does so under Standard Contractual Clauses or other appropriate safeguards.

7. Data Retention

We retain your personal data only as long as necessary for the purposes described above or as required by law.

8. Your GDPR Rights

You have the right to:

  • Access, correct or delete your personal data.

  • Object to or restrict certain processing.

  • Withdraw consent at any time (without affecting processing before withdrawal).

  • Receive a copy of your data in a portable format.

  • Lodge a complaint with your local Data Protection Authority.

To exercise these rights, email us at [Insert contact email].

9. Security

We take appropriate technical and organisational measures, together with HubSpot’s security controls, to protect your personal data.

10. Updates

We may update this Privacy Policy from time to time. The latest version will always be available at eferio.com/privacy-policy with a revised “Last updated” date.